For employment law firms

Signed employment cases at a cost you can plan around

We build and run your website, social, ads and intake system, then report what each signed case actually cost you.

Apply for a strategy callStarpoint Law signs 20+ cases a month at $1,050 each
$1,050Cost per signed case
20+Signed cases per month
4.2%Lead to signed rate
$6M+Settlement value generated
Clients includeStarpoint LawHamassian LawPrimo LawResults reported by Starpoint Law. Results vary by firm and market.
Where firms lose cases

Most legal marketing stops at the lead. Your revenue starts at the retainer.

In the ad account

Ads tuned for cheap leads

Campaigns optimized for form fills attract people with no case. You pay for the click, and your intake team pays with its afternoon.

At intake

Calls that wait

Someone who was just fired calls three firms. A 9 PM call that goes to voicemail usually signs with whoever picks up first.

In the report

Nobody tracks the retainer

Your agency reports clicks. Your case management system knows who signed. Nobody connects the two, so nobody knows which ads pay.

You pay for the call. We make sure it becomes a signed case, and we show you exactly what that case cost.

What we run for you

One system from first click to signed retainer

Built in your own accounts, so you keep all of it if you ever leave.

Intake system

Every lead tracked from click to retainer

GHL pipelines and text automations for intake, wired to your ads and site, so every signed case is tied to the campaign that brought it in.

  • Intake pipelines built in GHL
  • Text and email automations the moment a lead comes in
  • Google and Meta conversion tracking wired to your CRM
  • Every signed case attributed to its campaign and keyword
Lead record · Maria R.Example
  1. Clicked a Google adKeyword: wrongful termination lawyer
  2. Visited the practice area pageSource captured: Google · click ID saved
  3. Submitted the case review formContact created in GHL · Tagged Employment
  4. Automation sent a text and emailConfirms the request and links to book a consult
  5. Booked a consultationPipeline stage: Consult booked
  6. Signed a retainerPipeline stage: Signed
Signed case attributed toGoogle ads
Campaign
Employment · Search
Keyword
wrongful termination lawyer
Ad spend to sign
$1,050
Infrastructure and reporting

Cost per signed case, every month

Your ads connect to Clio or Lawmatics, so the report ends at the retainer.

100 leads4 signed
4.2%lead to signed at Starpoint
Ads

Google and Meta, run by a person

Built to prequalify callers, reviewed every week against signed cases.

GoogleSearch · Wrongful terminationLive
GoogleSearch · Unpaid overtime lawyerLive
MetaLead form · Workplace rights checkLive
MetaRetargeting · Visited, didn't callLive
Website

A site that turns visits into consults

Fast, compliant pages for every practice area and city you serve.

PageWrongful termination lawyerPublished
PageWage and hour attorneyPublished
PageDiscrimination lawyerPublished
ProfileGoogle Business ProfileOptimized
Social

Content that builds trust before the first call

Posts, short videos and firm news, written and scheduled for you, checked against bar rules.

Fired after speaking up?Published
Are you owed overtime?Published
Signs of discrimination at workPublished
Meet the teamPublished
Case result updatePublished
Ask an attorneyPublished
Case study · Starpoint Law

From scattered spend to 20+ signed cases a month

I've had to hire three additional intake personnel ever since we've started working together. They consistently bring in qualified leads for my law firm and move fast on any feedback I give them. I didn't want another big ad agency giving me John or Jane Doe. I wanted someone invested in our success.

Aidin G.Partner, Starpoint Law
The situation

An employment and personal injury firm facing sharply rising acquisition costs, heavy reliance on Google, and no reliable way to bring in clients at a sustainable cost.

What we did

Targeted Meta and Google campaigns that prequalify leads, plus automated follow up and intake infrastructure so every prospect was contacted fast. Acquisition cost fell by half.

$1,050Per signed case
50%Lower acquisition cost
4.2%Lead to signed
$6M+Settlement value
Run your own numbers

What would more signed cases be worth to you?

This uses Starpoint's cost per signed case. Your market will move it, and we give you a real estimate on the call.

$
Your average fee after the case resolves.
10
Ad spend at $1,050 per case—
Fees from those cases—
Return on ad spend—

A planning estimate, not a promise of results. Our retainer is not included. Fees arrive when cases resolve, often months after signing.

How it works

Nothing launches until you approve it

  1. Strategy call and growth plan

    We learn your practice, case values, markets and intake process. You get a written plan for your website, social, ads and intake. Access is granted through one secure link.

  2. Build and compliance review

    Your site, content, campaigns and intake flows are built and paused. Every ad, page and post is checked against your state bar's rules, then sent to you for sign off.

  3. Launch, manage and scale

    We run everything week to week, tune it against signed cases, and add the people, processes and tools your firm needs to handle more volume.

Built around your bar's advertising rules

Your license is on every ad, page and post we publish. We check each one before it goes live and keep a record of what ran, when and where.

We charge a flat monthly fee. We never take a share of your fees or charge per signed case, because that would conflict with fee sharing and referral payment rules.

  • Required labels and disclaimers

    "Attorney Advertising" and responsible attorney details where your state requires them.

  • No promised outcomes

    Past results shown only with required disclaimers, never as a guarantee.

  • Testimonials handled correctly

    Client consent on file and state endorsement rules followed.

  • Filing where required

    Ads prepared for bar review in states such as Texas and Florida.

  • Records kept

    Dated copies of every ad, page and post, kept for your file.

Is this a fit

Built for employment firms ready to grow

A good fit

  • Employment law firms that want more cases
  • Capacity for more cases, or willing to add intake staff
  • Want to know what each signed case costs

Not a fit

  • Looking for a single website build or a few social posts
  • Not ready to answer new leads quickly
  • Need results guaranteed in writing

You own every account

Website, social, ads, CRM and data live under your firm's name. Remove our access any time.

Technology meets marketing

Built by people who built ad tech

Our founders spent their careers building advertising technology at some of the largest tech companies in the world. Drive More Growth brings that same data, automation and engineering to your marketing.

Data firstEvery decision is tied to what a new client actually costs.
AI layered on topOnce every channel is connected, AI is layered in to automate work and surface insights, with people approving every change.
In house teamYour system is built and run by our own team, never outsourced.
Questions

What firms ask before they apply

What exactly do you run for us?

Your website, social content, Google and Meta ads, and the intake system behind them: CRM, automated follow up, tracking and reporting. We also help you build the team and processes to handle more cases.

Who owns the accounts, website and data?

You do. Everything is built in accounts under your firm's name. We get access through a secure link, and you can remove it at any time.

Do you sell leads?

No. We build your own system. Every lead comes from your ads, your site and your content, and belongs to your firm.

Do you guarantee results?

No. Your bar's rules make outcome promises risky for you, and they would be risky for us. We commit to targets in writing and report against them every month.

Takes about two minutes

Apply for a strategy call

We review every application ourselves and reply within 24 hours.

  1. 1We review your firm, including your current site, social, ads and intake.
  2. 2If it's a fit, you get a link to book a strategy call.
  3. 3On the call we walk through what we'd build and how we'd scale it.