Law firm lead generation that you own
Law firm lead generation works best as a system the firm owns: ads that reach people ready to hire, a fast intake process, automated follow up, and tracking that ties each signed case to the campaign that produced it. Measure it by cost per signed case, not cost per lead.
Bought leads and a system you own
Who holds the data, the screening, and the record of what a signed case cost.
| Topic | Shared or bought leads | A system you own |
|---|---|---|
| Who owns the data | The vendor keeps the source list and the system that produced it. | Your firm. The website, ad accounts, CRM and lead records are in your name. |
| Exclusivity | Shared leads can go to more than one firm. | Leads come from your ads, your site and your content. We do not sell them. |
| Speed to lead | You do not control how fast the person is contacted. | A text goes out within minutes of the form or the missed call. |
| Screening | You take the lead as the vendor defined it. | Screening questions live in your CRM, and every lead is asked the same way. |
| Cost visibility | You see a price per lead. | You see cost per signed case: ad spend divided by retainers signed in the CRM. |
| When you stop paying | The system you were renting does not come with you. | You keep the accounts, the site, the CRM and the data. You can remove our access at any time. |
Four parts, one record
Traffic
Google Search, Meta and SEO. Campaigns reach people who are already looking to hire, or who match the matter you handle.
Conversion
Landing pages and forms built for the practice, plus missed call text back. The source of the lead is saved on the contact.
Intake
GoHighLevel pipelines, screening questions, and a text within minutes of the form or the missed call.
Attribution
Google and Meta conversion tracking connected to the CRM. Each month the report comes back to cost per signed case.
Starpoint's numbers, as a formula
These are Starpoint Law's published figures, so a firm can see the formula. They are one firm's results, not a forecast for yours.
Signed cases × cost per signed case
20 × $1,050 = $21,000
At $1,050 per signed case, 20 signed cases cost $21,000 in ad spend. That spend is Google and Meta, not our fee.
Signed cases ÷ lead to signed rate
20 ÷ 4.2% = about 476
20 divided by 4.2% is about 476 leads. That is the arithmetic behind the published rate. It is not a separate lead total Starpoint reported.
Swap in your own target for signed cases, what you can pay per signed case, and your own lead to signed rate. A signed case here means a retainer signed in the CRM.
Workers comp, employment and mass torts
Workers comp
Intake in English and Spanish, with screening by injury type, so the firm spends time on the cases it can take.
Employment
High intent search, such as wrongful termination lawyer, plus Meta for awareness and retargeting. Starpoint Law in Los Angeles signs 20+ employment cases a month at $1,050 per signed case, with a 4.2% lead to signed rate.
Read the Starpoint Law case studyMass torts
Claimant screening at volume, with the same questions and one record per signup. Hamassian Law recorded 1,300 claimant signups in 6 months, at under $23 in ad spend per signup and under $30K in total ad spend.
Read the Hamassian Law case studyAfter the data is connected
Once ads, intake and the CRM share one record, AI is layered in to summarize intake, flag stalled leads and surface which campaigns sign cases. People approve every change.
Common questions
How fast should we respond to a lead?
Within minutes. The person who just reached out is often talking to more than one firm, and the first firm to respond gets the conversation. The system sends a text the moment a lead comes in, and a missed call gets a text back on its own.
Should we buy leads at all?
Shared leads give the firm no control over screening, speed or the record of where the person came from. We do not sell leads. Every lead comes from your ads, your site and your content, and it belongs to your firm.
What budget do we need?
The employment, workers comp and mass tort firms this system is built for are ready to invest at least $5,000 a month in ads. That money is paid directly to Google and Meta, separate from our fee. Tell us your budget on the application and we will say if it is not a fit.
What does an agency managing this cost?
We charge a flat monthly fee, quoted on the strategy call. We do not take a share of your fees, and we do not charge per signed case. Ad spend is paid by the firm, directly to Google and Meta.
Apply to partner with us
We take on a select few new partners each quarter, and we reply to every application within 24 hours.