How Starpoint Law signs 20+ employment cases a month at $1,050 each
Starpoint Law signs 20+ employment cases a month at $1,050 per signed case, with a 4.2% lead to signed rate, $10M+ in settlement value generated, and a 50% lower acquisition cost.
No single record of what a signed case cost
Starpoint was spending on ads, but leads came in from several places with no single record of what each signed case cost. Follow up depended on who saw the lead first.
Ads, intake and tracking in one system
Targeted Meta and Google campaigns that prequalify leads, plus automated follow up and intake infrastructure so every prospect was contacted fast. Acquisition cost fell by half.
- Google Search campaigns on high intent employment queries. One example from the system is the keyword wrongful termination lawyer.
- Meta campaigns for awareness and retargeting.
- GoHighLevel pipelines and text automations, so every prospect is contacted within minutes.
- Google and Meta conversion tracking tied to the CRM, so each signed case is attributed to its campaign, ad and keyword.
- Monthly reporting on one number: cost per signed case.
What the numbers mean
| Metric | Value | How it is measured |
|---|---|---|
| Cost per signed case | $1,050 | Google and Meta ad spend for the month, divided by retainers signed in the CRM. |
| Signed cases | 20+ a month | Retainers signed in the CRM. |
| Lead to signed | 4.2% | Signed cases divided by leads. |
| Settlement value | $10M+ | Settlement value generated. |
| Acquisition cost | 50% lower | Compared with the firm's acquisition cost before. The earlier dollar amount is not published. |
A signed case is a retainer signed in the CRM. Spend is Google and Meta ad spend for the month. Results reported by Starpoint Law. Results vary by firm and market, and they don't guarantee future results.
From Starpoint Law
I've had to hire three additional intake personnel ever since we've started working together. They consistently bring in qualified leads for my law firm and move fast on any feedback I give them. I didn't want another big ad agency giving me John or Jane Doe. I wanted someone invested in our success.
Speed, one record, and signed cases
Speed to lead
Every prospect is contacted within minutes. A text goes out as soon as the lead comes in, including after a missed call.
One source of truth
Leads, follow up and signed retainers live in one CRM. Each signed case is tied to the campaign, ad and keyword that produced it.
Weekly tuning
Campaigns are reviewed every week against signed cases, not against clicks.
After the data is connected
Once the data was connected, AI is layered in to summarize intake, flag stalled leads and surface which campaigns sign cases, with people approving every change.
Is this a fit for your firm?
A good fit
- Employment, workers comp and mass tort firms
- An ad budget of $5,000 or more a month
- Ready to answer and follow up on new leads quickly
- Want one partner running ads, intake and tracking
Not a fit
- Looking for a single website build or a few social posts
- Not ready to answer new leads quickly
- Need results guaranteed in writing
You own every account
Website, social, ads, CRM and data live under your firm's name. Remove our access any time.
Flat monthly fee
We do not take a share of your fees or charge per signed case. Ad spend is paid directly to Google and Meta.
No guaranteed results
We commit to targets in writing and report against them every month.
Apply to partner with us
We take on a select few new partners each quarter, and we reply to every application within 24 hours.